Dynamic Yield is a technology company that provides digital customer experience services to businesses. Zu den Kunden gehörten Unternehmen wie Ikea, Urban Outfitters Inc. und Forever 21. Dynamic Yields wertet Kundendaten für Weltkonzerne aus – und wurde von McDonalds für 300 Millionen gekauft. The fast food giant is buying machine learning startup Dynamic Yield for a reported $300 million, and the first stop for the company's AI is the drive-thru window. With this acquisition of Dynamic Yield, based in New York and Tel Aviv, McDonald's builds on its significant technology investments for growth. The Dynamic Yield acquisition was just the start for McDonald’s, too, with the global fast food chain acquiring Apprente, a voice-automation startup, to bring conversation technology to the drive-thru. By acquiring Dynamic Yield, McDonald’s can utilize the decision technology to provide personalized customer experience. McDonald’s ist nicht das erste große Unternehmen, das Dynamic Yield überzeugen konnte. Acquisition fast-tracks McDonald's digital transformation CHICAGO and NEW YORK and TEL AVIV, Israel, March 25, 2019 /PRNewswire/ -- McDonald's Corporation (MCD) and Dynamic Yield Ltd. 26.03.2019 McDonald's to Acquire Dynamic Yield, Will Use Decision Technology to Increase Personalization and Improve Customer Experience CHICAGO and NEW YORK and TEL AVIV, Israel, March 25, 2019 /PRNewswire/ -- McDonald's Corporation (MCD) and Dynamic Yield Ltd. today announced an agreement by which McDonald's will acquire Dynamic Yield, a leader in personalization and decision logic … Sources say Micky D’s offer values Daily Yield at a whopping $300m , which, if the deal goes through, will be the fast-food giant’s largest acquisition since buying Boston Market in 1999. OAK BROOK (dpa-AFX) - McDonald's Corp. (MCD) said that it agreed to acquire Dynamic Yield Ltd, a provider of automated conversion optimization tools for marketers and retailers.McDonald's said McDonald's war auf Einkaufstour: Mit der größten Akquisition seit 20 Jahren hat sich der Burgerbrater das Technologieunternehmen Dynamic Yield Ltd. gegönnt, um die eigenen Menüs weiter zu personalisieren. McDonald’s will das Drive-Inn-Erlebnis personalisieren (Symbolbild:Getty Images) Für 300 Millionen US-Dollar (ca. Die Fastfood-Kette McDonald's kauft das israelische Startup Dynamic Yield, eine Plattform für Omnichannel-Personalisierung. “Dynamic Yield fills a gap for McDonald’s: personalization across digital channels. Dynamic Yield can get off the VC hamster wheel, while McDonald’s can get first dibs on Dynamic Yield’s talent and tech. Dynamic Yield to Boost McDonald’s Digital Offerings. McDonald’s to buy Dynamic Yield to personalize drive-through, kiosk, mobile app experiences The fast-food giant declares its commitment to personalizing digital experiences with what has been characterized as the company's biggest buy in two decades. This unusual pairing underscores a critical point in the evolution of omnichannel retail: 1-to-1 personalization is becoming a default layer of any shopping experiences involving a digital interface. How it strengthens our ability to empower brands . Dynamic Yield's ability to meet McDonald's customer needs, coupled with their commitment to grow capabilities around ever-changing consumer trends and evolving marketing technologies, allows for the continued advancement and elevation of the McDonald's customer experience with technology and innovation. McDonald’s tested the Dynamic Yield tech in a few restaurants across the US in 2018 and plans to start rolling it out as part of the drive-thru experience at more locations this year, followed by an international expansion. McDonald's Corp. has struck a deal to buy Dynamic Yield, a leader in personalization and decision logic technology. 265 Millionen Euro) kauft die Fast-Food-Kette McDonald’s das israelische Tech-Unternehmen Dynamic Yield, das sich mit Algorithmen zur Personalisierung und Entscheidungsfindung beschäftigt. D er US-Fastfood-Riese McDonald‘s hat für mehr als 300 Millionen US-Dollar die Technikfirma Dynamic Yield Ltd. übernommen. Auch nach der Übernahme durch McDonald’s soll Dynamic Yield ein eigenständiges Unternehmen bleiben. Dynamic Yield ist auch in Deutschland tätig und arbeitet unter anderem mit Media Markt, Bild Shop, Mister Spex und Urban Outfitters zusammen. McDonald’s recently made headlines in the technology world when they announced their $300m acquisition of personalization platform Dynamic Yield.. McDonald’s is committed to Dynamic Yield’s continued growth as a standalone SaaS business and with its support, we’re able to develop at a higher scale of innovation. In a rare move for the burger group, which has for years avoided acquisitions, McDonald’s announced a deal on Monday to buy Dynamic Yield, a machine learning specialist founded seven years ago. The follow-up should not. McDonald’s created a generous retention scheme to entice Dynamic Yield employees to stay on board after the acquisition. In a testament to the value of personalization, McDonald’s announced plans to acquire an Israel-based startup that uses data to serve up personalized offers to customers. Discover the experience optimization learning center. McDonald’s realizes that in the Age of the Customer, it can no longer offer a one-size-fits-all experience to its customer, who increasingly want to engage digitally.” Is this really the age of the customer? Dynamic Yield’s decisioning engine uses machine learning and predictive algorithms to provide personalization, recommendations, automatic optimization, and one-to-one messaging. McDonald’s kauft das israelische Tech-Startup Dynamic Yield für über 300 Millionen US-Dollar. McDonald’s will pay more than $300 million for the startup, a person familiar with the matter said. According to people familiar with the matter, McDonald’s will acquire Dynamic Yield for upwards of $300 million. Dynamic Yield’s ability to meet McDonald’s customer needs, coupled with their commitment to grow capabilities around ever-changing consumer trends and evolving marketing technologies, allows for the continued advancement and elevation of the McDonald’s customer experience with technology and innovation. Dynamic Yield will show food based on time of day, weather, restaurant traffic, and food that is trending. That acquisition led to McDonald's establishing McD Tech Labs, a global technology team in Silicon Valley, with the Apprente team. What McDonald's acquisition of Dynamic Yield tells us about digital transformation. McDonald's largest acquisition in 20 years will give it technology to personalize the menu offerings customers see. Headquartered in New York, the company serves over 350 brands across the world. Der Burgerbrater hat die Technologie von Dynamic Yields im Jahr 2018 bereits in mehreren Restaurants in den USA getestet. Die weltweit größte Restaurantkette ließ sich das Ganze mehr als 300 Millionen Dollar kosten, wie Bloomberg von einem Insider erfuhr. Der Gründer erklärt, wie KI unser Leben verändert. Ronald McDonald has agreed to acquire Dynamic Yield, a startup that provides retailers with algorithmically driven “decision logic” technology (more on that later). McDonald's Corp said on Monday it would buy Israel's Dynamic Yield, whose technology helps marketers personalize customer interactions, to boost its online marketing efforts. McDonald’s is buying Dynamic Yield in a bid to improve in-store ordering and online marketing, in a $300 million-plus deal that marks the fast-food chain’s biggest acquisition in two decades. Damit holt sich die Fastfoodkette eigene Personalisierungs-Technologie ins Haus, die zunächst digitale Screens im Drive-In optimieren soll. Your call is very important to us! When McDonald's spent over $300 million on big-data-crunching startup Dynamic Yield earlier this year, the move came as something of a surprise. Dynamic Yield's ability to meet McDonald's customer needs, coupled with their commitment to grow capabilities around ever-changing consumer trends and evolving marketing technologies, allows for the continued advancement and elevation of the McDonald's customer experience with technology and innovation. 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